The Math of Margins: How to 3x Your Profit with Handpicked Wholesale
- Wear It Again
- Jan 2
- 2 min read
If you are treating your resale shop like a business, you need to stop looking at "cool clothes" and start looking at Cost of Goods Sold (COGS).
The biggest mistake new resellers make on Depop and Vinted is chasing "likes" instead of "margins." Buying a rare vintage tee for £25 and selling it for £45 might feel like a win, but after platform fees (10-12%), shipping materials, and your time, your actual take-home pay is often less than minimum wage.
To scale, you need to master the Math of Margins. Here is how professional sellers use wholesale to guarantee profit.
1. The "2.5x Rule"
In the UK vintage industry, the gold standard for a healthy business is the 2.5x Markup. This means if you buy an item for £10, your target resale price should be at least £25.
£10.00: Cost of Item
£3.00: Fees & Packaging (Approx)
£12.00: Gross Profit
Total Sale: £25.00
When you source at a thrift shop, hitting this ratio is hard. When you source through Wear It Again Wholesale, our bales are priced specifically to allow for this margin—often reaching 3x or 4x ROI on branded "Grade A" items.
2. The Hidden Cost: Shipping "Leakage"
For small-scale resellers, shipping is the "profit killer." If you buy 10 individual items from different sellers on Vinted to "stock up," you’re paying £3.00+ shipping on every single item. That’s £30 gone before you’ve even listed a product.
Our Trade Membership solves this instantly. For £19.99 a year, you get Unlimited Free Shipping.
Without Membership: 5 restocks a month = £20+ in shipping costs.
With Membership: 5 restocks a month = £0 shipping costs.
The Result: The membership literally pays for itself in your first 30 days.
3. Estimated Resale Value (ERV)
We don’t just show you what an item costs; we show you what it’s worth.
On our Handpick Trade Portal, every item (from Carhartt workwear to Nike track tops) includes an Estimated Resale Value. We track current sold prices across eBay, Depop, and Vinted to ensure that when you "Add to Cart," you already know exactly how much profit is sitting in that box.
4. Volume = Velocity
The final piece of the math is Sell-Through Rate. A £100 item that takes 6 months to sell is "dead capital." A box of ten £15 items that sell in a week creates Cash Flow.
By using our 10-item MOQ, you can keep your shop "fresh" with weekly drops without tying up thousands of pounds in stagnant stock.
Ready to see the numbers for yourself?
Stop guessing what your profit might be. Join the Wear It Again Trade Program and get access to the inventory that actually moves.
