Quality Guaranteed, Sustainable pre loved clothing, saying NO to fast fashion.
Privacy Policy
WEAR IT AGAIN
A trading name of Visionary Imaging Ltd
1. Introduction
This Privacy Policy explains how WEAR IT AGAIN (trading name of Visionary Imaging Ltd, Company Number: 16249095) collects, uses, and protects your personal information when you use our website and services.
We are committed to protecting your privacy and ensuring your personal data is handled in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller:
Visionary Imaging Ltd (trading as WEAR IT AGAIN)
Company Number: 16249095
Address: 3 Stone Riding, Doncaster, DN12 1QW
Email: [contact@wearitgain.co.uk]
2. Information We Collect
2.1 Information You Provide
Account Information: Name, email address, password, phone number
Billing Information: Billing address, payment card details (processed securely by our payment processors)
Shipping Information: Delivery addresses, special delivery instructions
Communication: Messages sent through our contact forms, live chat, or email
Reviews and Content: Product reviews, photos, and user-generated content
2.2 Information Automatically Collected
Technical Data: IP address, browser type, device information, operating system
Usage Data: Pages visited, time spent on site, clickstream data, referral sources
Cookies and Tracking: See our Cookie Policy for detailed information
Location Data: General geographic location based on IP address
2.3 Information from Third Parties
Payment Processors: Transaction confirmations and fraud prevention data
Social Media: Information from social media platforms if you connect your accounts
Marketing Partners: Data from legitimate marketing partners (with your consent)
3. How We Use Your Information
3.1 Legal Basis for Processing
We process your personal data based on:
Contract Performance: To fulfill orders and provide services
Legitimate Interest: To improve our services and prevent fraud
Consent: For marketing communications and non-essential cookies
Legal Obligation: To comply with accounting and tax requirements
3.2 Purposes of Processing
Order Processing: Fulfilling purchases, shipping, and customer service
Account Management: Creating and managing your account
Payment Processing: Securely processing payments and preventing fraud
Communication: Responding to inquiries and providing order updates
Marketing: Sending promotional emails (with your consent)
Website Improvement: Analyzing usage to enhance user experience
Legal Compliance: Meeting regulatory and legal requirements
4. Information Sharing and Disclosure
We do not sell your personal data. We may share information with:
4.1 Service Providers
Payment Processors: Stripe, PayPal, or other secure payment services
Shipping Carriers: Royal Mail, Evri, Yodel, InPost for delivery services
Email Services: For order confirmations and marketing communications
Website Analytics: Google Analytics (anonymized data)
Customer Support: Live chat and helpdesk platforms
4.2 Legal Requirements
We may disclose information when required by:
Court orders or legal proceedings
Regulatory authorities
Law enforcement agencies
Prevention of fraud or illegal activities
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal data:
Encryption: All sensitive data is encrypted in transit and at rest
Secure Payment Processing: PCI DSS compliant payment processors
Access Controls: Limited access to personal data on a need-to-know basis
Regular Security Reviews: Ongoing assessment of security measures
Staff Training: Regular training on data protection requirements
6. Data Retention
We retain personal data for as long as necessary to:
Fulfill the purposes outlined in this policy
Comply with legal obligations (e.g., tax records for 6 years)
Resolve disputes and enforce agreements
Specific Retention Periods:
Account Data: Until account deletion or 3 years of inactivity
Order Data: 6 years for accounting and tax purposes
Marketing Data: Until you withdraw consent or 2 years of inactivity
Website Analytics: 26 months (Google Analytics default)
7. Your Rights
Under UK data protection law, you have the following rights:
7.1 Access and Portability
Request a copy of your personal data
Receive your data in a portable format
7.2 Correction and Deletion
Correct inaccurate or incomplete data
Request deletion of your personal data (subject to legal requirements)
7.3 Processing Restrictions
Restrict how we process your data
Object to processing based on legitimate interests
Withdraw consent for marketing communications
7.4 Exercising Your Rights
To exercise these rights, contact us at:
Email: [privacy@wearitgain.co.uk]
We will respond within one month of receiving your request.
8. Cookies and Tracking
We use cookies and similar technologies to:
Remember your preferences and login status
Analyze website performance and usage
Provide personalized content and advertisements
For detailed information about our cookie usage, please see our Cookie Policy.
Cookie Consent: You can manage cookie preferences through your browser settings or our cookie consent banner.
9. Marketing Communications
9.1 Email Marketing
We only send marketing emails with your explicit consent
Every email includes an easy unsubscribe option
You can update preferences in your account settings
9.2 Third-Party Marketing
We do not share your data with third parties for their marketing purposes
We may use trusted partners to deliver our own marketing campaigns
10. International Transfers
Currently, we primarily operate within the UK. If we transfer data outside the UK, we ensure:
Adequate protection measures are in place
Compliance with UK data protection requirements
Use of standard contractual clauses where appropriate
11. Children's Privacy
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect:
Changes in our practices
Legal or regulatory requirements
New features or services
Notification: We will notify you of significant changes by:
Email notification to registered users
Prominent notice on our website
Updated "Last Modified" date below
13. Contact Information
Data Protection Queries:
Email: contact@wearitagain.co.uk
Complaints: If you're not satisfied with our response, you can contact the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
Company Details: Visionary Imaging Ltd (trading as WEAR IT AGAIN)
Company Number: 16249095
Registered Address: 3 Stone Riding, Doncaster, DN12 1QW
This Privacy Policy was last updated on 05/09/2025